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About Us

F&F is the first online grocery shopping portal in Puducherry.

F&F is a one stop portal for all your daily home needs with an ever increasing product catalog. F&F thrives to provide you very high quality products at the best market prices.



F&F is the outcome of an entrepreneurial quest by a group of friends.

Conceptualised and Created by,

An Ex-Infoscion

Guided and Supported by,

An Ex-Tata Elxsian / Samsung Employee

An Ashok Leyland Employee

Two CTS Employees

An IBMer


Historical Milestones:

July 2011                   - F&F launches operation at No.303, Cuddalore Main Road, Nainarmandapam

March 2012              - F&F launches, first online grocery store in Puducherry

May 2012                  - An article about us was featured in Pondy Times

July 2012                   - An article about us was featured in Indian Express Newspaper

September 2012        - F&F crosses 1000 registered customers combining online and brick and mortar store

October 2012            - F&F crosses Rs 1 crore sales turnover

October 2012            - F&F facebook page crosses 1000 facebook fans



What Next?

F&F currently has 6000+ registered customers and has an annual turnover of over 4 crores.

F&F targets to sustain its astounding growth rate and to strengthen its customer base to 10000 by the end of 2016.


The lazy but smart way to buy groceries.

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